King of Retail 2 is a strategy simulation game where you build a retail empire from scratch. You start with a small store and strategically grow it to a city-wide operation. The game is highly customizable, allowing you to design store layouts, create custom window displays, and even develop unique brand concepts with personalized logos. The retail management simulator is impressively detailed and features a complex behavioral system where both customers and employees have their own preferences and habits that affect the results of your business.

King of Retail — is a store management simulation game in which you, as the owner of a new store, must make the right decisions for your store to prosper and bring you big money. Will you be able to cope with the pressure or will you lose in a big bankruptcy. Choose the direction of your store, whether it should be a fashion shoe store, an electronics store for everyday needs or a giant hypermarket, which sells little by little. Not everything will work out. Trying to sell fashionable and expensive things in a poor part of town will not cause endless queues at your registrar. Will you try to dominate a competitive market or go in a new direction. Before the buyer takes the goods home, many things must happen.

This game has been updated 7-10-2022, 08:21 to the latest version v1.0.0.2 upd.07.10.2022.